Toy company MGA entertainment announced Tuesday that the first nonfungible token (NFT)-based cards for the L.O.L. Surprise trading card game are now available for purchase.

The company entered into a partnership with digital nugget consultancy firm Ioconic in September and at present hopes that the $25 billion Fifty.O.50. Surprise make will succeed in ushering its immature fans into the NFT ecosystem.

Ten million physical packs of the card game, containing l one thousand thousand individual cards, are to be delivered to global retailers before the terminate of the year, according to the declaration. L.O.Fifty. Surprise collectors volition receive a QR code that can exist scanned to redeem online rewards in the Play L.O.L Surprise portal. Rewards include digital trading cards, tokens, NFTs or a digital version of their physical collectible.

Users tin can view their collection in their L.O.L. Surprise Art Gallery, and purchase additional NFTs in the L.O.Fifty. Art Shop when new collections become available through limited drops.

Related: $25B toy brand to launch L.O.L. Surprise NFT collectibles

In a statement shared with Cointelegraph, Jamie Lewis, CEO of Ioconic, said that the game will, "launch in xx,000 major retail outlets across the globe, including Walmart, Target, and Walgreens in the United states, and Tesco, Asda, Smyths, and Amazon in Europe."

All transactions will be powered by the Polygon blockchain, while Forte integrates the blockchain technology into the games. Forte, a U.Southward.-based startup that provides blockchain solutions for game publishers, recently raised $725 million in its Serial B round.

Sandeep Nailwal, Polygon co-founder, added that "Polygon is delighted to support the fastest-growing global toy doll brand, L.O.L. Surprise as they move these beloved toys on-chain with the help of Ioconic. L.O.50. Surprise NFTs will provide an innovative manner to increase fan engagement."

The physical L.O.50 Surprise dolls beginning launched in 2022, and have been annually listed as the number 1 toy property by market researcher the NPD Group ever since. MGA Entertainment also owns brands such equally Bratz and Rainbow High.